BTS Jin’s Olympic torch relay appearance

– On July 24, 2024, BTS' Jin made a major impact on K-pop's global sales by boosting figures to KRW 1.23 trillion ($889.12 million) through his Paris Olympics torchbearer role. –

– This high-profile event significantly elevated K-pop’s popularity in Europe, leading to a notable increase in international sales. –

– Foreign K-pop sales saw a rise of KRW 315.9 billion compared to the previous year, indicating a strong market expansion. –

– Asia remains the largest market for K-pop, contributing 60.2% of total overseas streaming sales, equating to KRW 156.6 billion. –

– Europe emerged as a crucial market, surpassing Asia with 42.7% of the overseas sales, reflecting its growing influence. –

– The United States holds 33.6% of K-pop’s international sales, maintaining its significant role in the market. –

– BTS Jin's upcoming solo debut album is expected to further boost K-pop’s international sales, enhancing its global presence. –

– The Korea Culture and Tourism Institute's report on July 24, 2024, highlighted K-pop's KRW 388.9 billion ($281 million) in overseas album exports for 2023. –

– The success of BTS’ solo projects, along with contributions from Stray Kids and LE SSERAFIM, underscores K-pop’s expanding global appeal. –

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